Europe’s citizens are open to selling their data.
One in three consumers in Europe is willing to sell their data. This was one of the insights from the representative EOS survey “What’s the value of data?”. Consumers expect companies to handle their information responsibly and to offer them attractive compensation for it. This means that there is great potential for companies to do business with data.
- Reliability: The majority of respondents stated that they were willing to sell their data to trustworthy companies.
- Trade-off: More than a third of consumers are in favor of being compensated for their data.
- Potential: The willingness to disclose data actually surpasses demand in some cases.
Consumers are more willing to disclose data to companies they trust.
Data helps to get collection cases resolved sooner.
It really can be in the interests of a defaulting payer to disclose data, because the better the chances of the payment agreement being met, the more likely it is for the creditor to get their money and for the consumer to become debt-free.